The film poster for 'Drop Dead Fred' uses a close up two actors in order to show they are the main characters. From the position of the two we establish that the man who appears to be hanging upside down has a very quirky, crazy, fun-loving nature and we gather from his mishchievious facial expression he will provide comedy in the film. This aids the promotion of the film as it catches the attention of people who are attarcted to comedys aswell as showing its genre. The other woman in the poster appears to be very shy and modest and even worried at what this man will do next. She looks as though she is fed up of the him which is supported by the title of the film. This attracts people as we are able to gather that the man is the trouble maker and the woman is very prim and proper and the complete opposite of him. We are intrieged by the two together as they do not seem a suitable match. Underneath the main image we are presented with smaller versions of the main positioned in comical poses which as well as giving the genre of comedy away, it creates laughs for the person looking at the poster. If they find the poster funny, it will encourage them to actually view the film. The title of the film is then positioned underneath the main image in a childlike, immature font in a childish yellow. This represents to the person viewing the poster the comical genre of the film and engages the target audience of family. This helps promote the film to its target audience. The 'o' in 'Drop' is a childs drawing of a face which shows us the immaturity of the man hanging upsideown in the image. This would create humour therefore entises fans of comedies.Along the top of the film poster alliteration is used 'Unusual. Uncontrolable. Unleashed. Unreal.' This cleverly grabs the attention of the person viewing the poster as well as remaining in their head. It is positioned at the top therefore is one of the first things that will be read, intreiging the audience into knowing more. Another thing which promotes the film is the use of actor 'Rik Mayall' in the main image. By putting him in the centre like this he will attract the most attention and as he is a well known actor and quite famous for his comical roles he attracts a lot of people who are fans of him to watch the film. This is the unique selling point. From this poster we can see that comedy is promised if we watch the film. The tagline in this particular poster is 'He makes the trouble, she takes the blame.' This is a catchy sentance which indicates that there will be a lot of humour in Rik Mayalls characters antics and watching the serious looking woman next to him take the blame will be quite funny.














This film poster promoting Drop Dead Fred is quite similar to the previous one however there are some slight changes. Instead of using a lilac colour, it has changed to a bold red colour. This immediately stands out to the viewer of the poster catching their eye. Despite red being quite a harsh bold colour, it is teamed with very chidlish colours like yellow and green which promotes the film as being a comedy and for families. It also targets other age groups as the red is intended to catch EVERYONE'S eye. The tagline of the film is written at the top of the page and as there is minimal text we feel as though is is something we should read. 'Dishes, realtionships, wind. This guy breaks everything'. This sentance creates humour to the reader of the poster and teamed with the image beside it shows the comical genre of the film. This promotes the film to whoever likes comedys or would prefer to watcha comical film.